{"id":20842,"date":"2023-09-23T11:50:00","date_gmt":"2023-09-23T09:50:00","guid":{"rendered":"https:\/\/panwybierak.pl\/blog\/?p=20842"},"modified":"2023-09-24T11:54:04","modified_gmt":"2023-09-24T09:54:04","slug":"telewizja-satelitarna-jest-w-polsce-popularniejsza-niz-kablowka","status":"publish","type":"post","link":"https:\/\/panwybierak.pl\/blog\/2023\/09\/telewizja-satelitarna-jest-w-polsce-popularniejsza-niz-kablowka\/","title":{"rendered":"Telewizja satelitarna jest w&nbsp;Polsce popularniejsza ni\u017c kabl\u00f3wka"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/panwybierak.pl\/blog\/2023\/09\/telewizja-satelitarna-jest-w-polsce-popularniejsza-niz-kablowka\/#Jak_stworzono_raport_stanu_TV\" title=\"Jak stworzono raport stanu TV?\">Jak stworzono raport stanu TV?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Czy&nbsp;telewizja schodzi do&nbsp;lamusa? Niekoniecznie. Bardzo ciekawe dane przytacza najnowszy raport Nielsen. Okazuje si\u0119 m.in., \u017ce&nbsp;najch\u0119tniej TV ogl\u0105damy wykorzystuj\u0105c satelit\u0119. A&nbsp;co ogl\u0105damy? Nie filmy \u2013&nbsp;liderem jest sport oraz&nbsp;wiadomo\u015bci.<\/p>\n\n\n\n<p>W&nbsp;sierpniowym miesi\u0105cu Polacy przed telewizorem sp\u0119dzali \u015brednio 3 godziny 32 minuty ka\u017cdego dnia. W&nbsp;okresie zimowym ta liczba wzrasta\u0142a do&nbsp;4 godzin i&nbsp;15 minut. Latem typowo kr\u00f3cej \u015bledzimy programy telewizyjne w&nbsp;por\u00f3wnaniu z&nbsp;innymi sezonami. Informacje te bazuj\u0105 na&nbsp;analizie Nielsen&#8217;s The Gauge. W&nbsp;badaniu z&nbsp;sierpnia 2023 zaobserwowano, \u017ce&nbsp;telewizja satelitarna cieszy\u0142a si\u0119 najwi\u0119kszym zainteresowaniem (34%), po&nbsp;niej plasowa\u0142a si\u0119 telewizja kablowa (29,4%) oraz&nbsp;naziemna (23,2%).<\/p>\n\n\n\n<p><strong>Zobacz r\u00f3wnie\u017c:<\/strong> Najlepsze <a href=\"https:\/\/panwybierak.pl\/oferty\/telewizja-internet\/10\">oferty internetu i&nbsp;telewizji<\/a> wyselekcjonowane przez&nbsp;zesp\u00f3\u0142 PanWybierak.pl.<\/p>\n\n\n<section class=\"offer-boxes\">\n                 \n    \n    <div class=\"offer-box\">\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.jpg\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 2x\"\n                                alt=\" 16\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">100.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy do&nbsp;300 Mb\/s + Telewizja do&nbsp;217 kana\u0142\u00f3w<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/play-internet-swiatlowodowy-do-300-mb-s-telewizja-do-217-kanalow-\/24852\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net_tv \">\n                                                                                    <div class=\"column kan \n                                                     bold                                                      \">\n                                                        <p>Kana\u0142y<\/p>\n                                                        <p>215\/161HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column dek \n                                                     bold                                                      \">\n                                                        <p>Dekoder<\/p>\n                                                        <p>4K<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>5 z\u0142\/mies.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    <\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 70,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">100.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/play-internet-swiatlowodowy-do-300-mb-s-telewizja-do-217-kanalow-\/24852\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/1501b9f3235f0bfac26a947c049328f3.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/1501b9f3235f0bfac26a947c049328f3.webp 2x\"\n                                alt=\" 4\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">115.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Orange \u015awiat\u0142ow\u00f3d do&nbsp;300\u00a0Mb\/s +\u00a0Telewizja Pakiet Extra<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/orange-orange-swiatlowod-do-300mb-s-telewizja-pakiet-extra-\/18433\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net_tv \">\n                                                                                    <div class=\"column kan \n                                                     bold                                                      \">\n                                                        <p>Kana\u0142y<\/p>\n                                                        <p>230\/168HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column dek \n                                                     bold                                                      \">\n                                                        <p>Dekoder<\/p>\n                                                        <p>4,99 z\u0142\/mies.<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>4,99 z\u0142\/mies.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    Amazon Prime w&nbsp;cenie!<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/e4f47a01e479a30b7cbf257346f6a2db44b21975.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/e4f47a01e479a30b7cbf257346f6a2db44b21975.jpg\"\n                                            alt=\"router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-Fi<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 60,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">115.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/orange-orange-swiatlowod-do-300mb-s-telewizja-pakiet-extra-\/18433\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/58e85b5092c7228859df78f3632dc316.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/58e85b5092c7228859df78f3632dc316.webp 2x\"\n                                alt=\" 5\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">100.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Telewizja M + Internet do&nbsp;600 Mb\/s + Eleven Sports + Polsat Sport Premium<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/netia-telewizja-m-internet-do-600-mb-s-eleven-sports-polsat-sport-premium-\/22832\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net_tv \">\n                                                                                    <div class=\"column kan \n                                                     bold                                                      \">\n                                                        <p>Kana\u0142y<\/p>\n                                                        <p>130\/93HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column dek \n                                                     bold                                                      \">\n                                                        <p>Dekoder<\/p>\n                                                        <p>4K<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>600 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>w&nbsp;cenie<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    3 miesi\u0105ce po&nbsp;0 z\u0142<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/7447e2a87d176d44a01b063de5a9def559da9103.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/7447e2a87d176d44a01b063de5a9def559da9103.png\"\n                                            alt=\"router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-Fi<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 81,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">100.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/netia-telewizja-m-internet-do-600-mb-s-eleven-sports-polsat-sport-premium-\/22832\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">Oferta dla&nbsp;nowych klient\u00f3w<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/3168792655d20c4a25b3df9d88a41a03.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/3168792655d20c4a25b3df9d88a41a03.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/3168792655d20c4a25b3df9d88a41a03.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/3168792655d20c4a25b3df9d88a41a03.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/3168792655d20c4a25b3df9d88a41a03.webp 2x\"\n                                alt=\" 15\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">115.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Magenta DOM Internet \u015awiat\u0142owodowy do&nbsp;300 Mb\/s + Telewizja Pakiet M<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/t-mobile-magenta-dom-internet-swiatlowodowy-do-300-mb-s-telewizja-pakiet-m-\/24149\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net_tv \">\n                                                                                    <div class=\"column kan \n                                                     bold                                                      \">\n                                                        <p>Kana\u0142y<\/p>\n                                                        <p>150\/111HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column dek \n                                                     bold                                                      \">\n                                                        <p>Dekoder<\/p>\n                                                        <p>HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>w&nbsp;cenie<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    6 miesi\u0119cy za&nbsp;0 z\u0142! Oferta tylko dla&nbsp;Klient\u00f3w T-Mobile<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 1,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">115.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/t-mobile-magenta-dom-internet-swiatlowodowy-do-300-mb-s-telewizja-pakiet-m-\/24149\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">SZYBKA DOSTAWA DO&nbsp;24H<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/c5f17aca9526020f9db07d8ed4a05cc8.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/c5f17aca9526020f9db07d8ed4a05cc8.webp 2x\"\n                                alt=\" 126\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">89.90 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy 800 Mb\/s + Telewizja Maxi Hit HD<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/jmdi-internet-swiatlowodowy-800-mb-s-telewizja-maxi-hit-hd-\/24562\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net_tv \">\n                                                                                    <div class=\"column kan \n                                                     bold                                                      \">\n                                                        <p>Kana\u0142y<\/p>\n                                                        <p>172\/113HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column dek \n                                                     bold                                                      \">\n                                                        <p>Dekoder<\/p>\n                                                        <p>HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>800 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>1 z\u0142\/akt.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    6 miesi\u0119cy po&nbsp;2 z\u0142 oraz&nbsp;Eleven Sports, TV z&nbsp;nagra\u0144 7 dni wstecz, 20 nagra\u0144 w&nbsp;chmurze w&nbsp;cenie<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/254553abdd26befda394a48df730549e.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/254553abdd26befda394a48df730549e.png\"\n                                            alt=\"Dekoder TVIP\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Dekoder TVIP<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 30,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">89.90 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/jmdi-internet-swiatlowodowy-800-mb-s-telewizja-maxi-hit-hd-\/24562\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                <\/section>\n\n\n\n\n<p>\u0141\u0105czny udzia\u0142 telewizji w&nbsp;ogl\u0105dalno\u015bci to 86,6%. W&nbsp;klasycznej ofercie telewizyjnej liderem by\u0142y wiadomo\u015bci oraz&nbsp;sport. Ogl\u0105dalno\u015b\u0107 tre\u015bci streamingowych osi\u0105gn\u0119\u0142a jednak&nbsp;nowy szczyt &#8211; 7,1% &#8211; co stanowi wzrost o&nbsp;0,2 punktu procentowego w&nbsp;stosunku do&nbsp;lipca. Spo\u015br\u00f3d platform streamingowych, najwi\u0119ksz\u0105 popularno\u015bci\u0105 cieszy\u0142y si\u0119 YouTube (2% udzia\u0142u, wzrost o&nbsp;0,1 punktu procentowego) oraz&nbsp;Netflix (1,7% udzia\u0142u, bez zmian wzgl\u0119dem lipca).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jak_stworzono_raport_stanu_TV\"><\/span>Jak stworzono raport stanu TV?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zestawienie The Gauge, zosta\u0142o ono zaprojektowane, aby&nbsp;dostarczy\u0107 sektorowi medi\u00f3w miesi\u0119czny przegl\u0105d zachowa\u0144 telewidz\u00f3w. Nielsen wprowadzi\u0142 The Gauge po&nbsp;raz pierwszy w&nbsp;USA w&nbsp;maju 2021. Dane dla&nbsp;tego badania s\u0105 zbierane z&nbsp;jednego panelu sk\u0142adaj\u0105cego si\u0119 z&nbsp;3500 domostw i&nbsp;niemal 9700 uczestnik\u00f3w. Polska edycja The Gauge bazuje na&nbsp;miesi\u0119cznych statystykach ogl\u0105dalno\u015bci (Average Minute Rating) dla&nbsp;os\u00f3b powy\u017cej 4. roku \u017cycia. Dane s\u0105 segmentowane wed\u0142ug rodzaju telewizji: kablowej, satelitarnej, naziemnej oraz&nbsp;ogl\u0105dalno\u015bci streamingowej. Warto r\u00f3wnie\u017c zwr\u00f3ci\u0107 uwag\u0119, \u017ce&nbsp;Nielsen Polska opracowa\u0142 The Gauge w&nbsp;spos\u00f3b zbli\u017cony do&nbsp;jego ameryka\u0144skiej wersji, ale&nbsp;mog\u0105 wyst\u0119powa\u0107 r\u00f3\u017cnice w&nbsp;metodologii badania.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/panwybierak.pl\/oferty\/telewizja-internet\/10\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_.jpg\" alt=\"oferty internetu i&nbsp;telewizji\" class=\"wp-image-15085\" srcset=\"https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_.jpg 1024w, https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_-300x79.jpg 300w, https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_-768x203.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Czy&nbsp;telewizja schodzi do&nbsp;lamusa? Niekoniecznie. Bardzo ciekawe dane przytacza najnowszy raport Nielsen. Okazuje si\u0119 m.in., \u017ce&nbsp;najch\u0119tniej TV ogl\u0105damy wykorzystuj\u0105c satelit\u0119. A&nbsp;co ogl\u0105damy? Nie filmy \u2013&nbsp;liderem jest sport oraz&nbsp;wiadomo\u015bci. W&nbsp;sierpniowym miesi\u0105cu Polacy przed telewizorem sp\u0119dzali \u015brednio 3 godziny 32 minuty ka\u017cdego dnia. W&nbsp;okresie zimowym ta liczba wzrasta\u0142a do&nbsp;4 godzin i&nbsp;15 minut. Latem typowo kr\u00f3cej \u015bledzimy programy telewizyjne [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":20843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[794,1],"tags":[349],"class_list":["post-20842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-artykuly","tag-telewizja"],"acf":[],"_links":{"self":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/20842"}],"collection":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/comments?post=20842"}],"version-history":[{"count":2,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/20842\/revisions"}],"predecessor-version":[{"id":20845,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/20842\/revisions\/20845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/media\/20843"}],"wp:attachment":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/media?parent=20842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/categories?post=20842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/tags?post=20842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}