{"id":20722,"date":"2023-08-29T11:29:00","date_gmt":"2023-08-29T09:29:00","guid":{"rendered":"https:\/\/panwybierak.pl\/blog\/?p=20722"},"modified":"2023-08-27T12:09:40","modified_gmt":"2023-08-27T10:09:40","slug":"tak-internet-streaming-i-platformy-vod-zmieniaja-rynek-telewizji-na-zawsze","status":"publish","type":"post","link":"https:\/\/panwybierak.pl\/blog\/2023\/08\/tak-internet-streaming-i-platformy-vod-zmieniaja-rynek-telewizji-na-zawsze\/","title":{"rendered":"Tak internet, streaming i&nbsp;platformy VOD zmieniaj\u0105 rynek telewizji. Na&nbsp;zawsze?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/panwybierak.pl\/blog\/2023\/08\/tak-internet-streaming-i-platformy-vod-zmieniaja-rynek-telewizji-na-zawsze\/#Rozwoj_i_dominacja_platforma_streamingowych_i_VOD\" title=\"Rozw\u00f3j i&nbsp;dominacja platforma streamingowych i&nbsp;VOD\">Rozw\u00f3j i&nbsp;dominacja platforma streamingowych i&nbsp;VOD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/panwybierak.pl\/blog\/2023\/08\/tak-internet-streaming-i-platformy-vod-zmieniaja-rynek-telewizji-na-zawsze\/#Zmiana_nawykow_konsumenckich\" title=\"Zmiana nawyk\u00f3w konsumenckich\">Zmiana nawyk\u00f3w konsumenckich<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/panwybierak.pl\/blog\/2023\/08\/tak-internet-streaming-i-platformy-vod-zmieniaja-rynek-telewizji-na-zawsze\/#Streaming_oraz_VOD_%E2%80%93_zalety\" title=\"Streaming oraz&nbsp;VOD \u2013&nbsp;zalety\">Streaming oraz&nbsp;VOD \u2013&nbsp;zalety<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/panwybierak.pl\/blog\/2023\/08\/tak-internet-streaming-i-platformy-vod-zmieniaja-rynek-telewizji-na-zawsze\/#Wplyw_streamingu_i_VOD_na_tworczosc_i_produkcje_tresci_telewizyjnych_%E2%80%93_jak_to_wyglada_w_praktyce\" title=\"Wp\u0142yw streamingu i&nbsp;VOD na&nbsp;tw\u00f3rczo\u015b\u0107 i&nbsp;produkcj\u0119 tre\u015bci telewizyjnych \u2013&nbsp;jak to wygl\u0105da w&nbsp;praktyce?\">Wp\u0142yw streamingu i&nbsp;VOD na&nbsp;tw\u00f3rczo\u015b\u0107 i&nbsp;produkcj\u0119 tre\u015bci telewizyjnych \u2013&nbsp;jak to wygl\u0105da w&nbsp;praktyce?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Tradycyjna telewizja jest popularna szczeg\u00f3lnie w\u015br\u00f3d os\u00f3b starszych. M\u0142odsze pokolenie stawia na&nbsp;YouTube, platformy VOD oraz&nbsp;streaming. <\/strong><\/p>\n\n\n\n<p>Tak nowoczesne kana\u0142y mediowe i&nbsp;streamingowe wp\u0142yn\u0119\u0142y na&nbsp;kultur\u0119 ogl\u0105dania i&nbsp;tworzenia tre\u015bci telewizyjnych.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozwoj_i_dominacja_platforma_streamingowych_i_VOD\"><\/span>Rozw\u00f3j i&nbsp;dominacja platforma streamingowych i&nbsp;VOD<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>W\u015br\u00f3d najpopularniejszych platform streamingowych mamy:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Netflix<\/strong> \u2013&nbsp;rozpocz\u0105\u0142 dzia\u0142alno\u015b\u0107 jako wypo\u017cyczalnia DVD, a&nbsp;nast\u0119pnie przeszed\u0142 na&nbsp;model subskrypcyjny. Sta\u0142 si\u0119 jednym z&nbsp;g\u0142\u00f3wnych pionier\u00f3w tego typu us\u0142ug. Charakteryzuje si\u0119 r\u00f3\u017cnorodno\u015bci\u0105 tre\u015bci, zar\u00f3wno tych licencjonowanych, jak i&nbsp;oryginalnych produkcji;<\/li><li><strong>Amazon Prime Video<\/strong> \u2013&nbsp;platforma streamingowa giganta e-commerce, Amazona. Opr\u00f3cz szerokiej gamy film\u00f3w i&nbsp;program\u00f3w telewizyjnych, oferuje r\u00f3wnie\u017c ekskluzywne produkcje oryginalne i&nbsp;mo\u017cliwo\u015b\u0107 wypo\u017cyczania lub&nbsp;zakupu film\u00f3w.<\/li><li><strong>Hulu<\/strong> \u2013&nbsp;pocz\u0105tkowo skupia\u0142 si\u0119 na&nbsp;strumieniowaniu aktualnych odcink\u00f3w popularnych program\u00f3w telewizyjnych. W&nbsp;miar\u0119 up\u0142ywu czasu rozszerzy\u0142 swoj\u0105 ofert\u0119 o&nbsp;filmy i&nbsp;w\u0142asne produkcje oryginalne.<\/li><\/ul>\n\n\n\n<p>Inne platformy warte uwagi to m.in. Disney+, HBO Max, Player oraz&nbsp;Apple TV+. Platformy te zapocz\u0105tkowa\u0142y p\u0142atne subskrypcje w&nbsp;sektorze VOD oraz&nbsp;streamingowym. Mo\u017cna w&nbsp;tym przypadku zdecydowa\u0107 si\u0119 na&nbsp;r\u00f3\u017cnorodne plany cenowe \u2013&nbsp;dla&nbsp;rodzin, jednoosobowe lub&nbsp;z&nbsp;wy\u017csz\u0105 jako\u015bci\u0105 obrazu.<\/p>\n\n\n\n<p><strong>Zobacz r\u00f3wnie\u017c: <\/strong>Najciekawsze <a href=\"https:\/\/panwybierak.pl\/blog\/jak-sprawdzic-szybkosc-internetu\/\">oferty szybkiego internetu<\/a> wybrane przez&nbsp;PanWybierak.pl.<\/p>\n\n\n<section class=\"offer-boxes\">\n                 \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">Rabat 10 z\u0142 na&nbsp;abonament<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/1501b9f3235f0bfac26a947c049328f3.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/1501b9f3235f0bfac26a947c049328f3.webp 2x\"\n                                alt=\" 4\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">80.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy do&nbsp;1 Gb\/s<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/orange-internet-swiatlowodowy-do-1-gb-s-\/24542\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net \">\n                                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>1000 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column wys \n                                                                                                         \">\n                                                        <p>Wysy\u0142anie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>4,99 z\u0142\/mies.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    Rabat 10 z\u0142 na&nbsp;abonament i&nbsp;brak op\u0142aty aktywacyjnej<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/97ee43c8ec13d6bf1d106d490abdae6c.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/97ee43c8ec13d6bf1d106d490abdae6c.png\"\n                                            alt=\"Router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Router Wi-Fi<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 0,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">80.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/orange-internet-swiatlowodowy-do-1-gb-s-\/24542\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">12 miesi\u0119cy za&nbsp;0 z\u0142<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.jpg\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 2x\"\n                                alt=\" 16\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">85.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy do&nbsp;1 Gb\/s<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/play-internet-swiatlowodowy-do-1-gb-s-\/25370\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net \">\n                                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>1000 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column wys \n                                                                                                         \">\n                                                        <p>Wysy\u0142anie<\/p>\n                                                        <p>100 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>5 z\u0142\/mies.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    \u015brednia cena 42,50 z\u0142\/mies.<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 50,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">85.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/play-internet-swiatlowodowy-do-1-gb-s-\/25370\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">ni\u017csza cena i&nbsp;6 miesi\u0119cy za&nbsp;0 z\u0142!<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/58e85b5092c7228859df78f3632dc316.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/58e85b5092c7228859df78f3632dc316.webp 2x\"\n                                alt=\" 5\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">65.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet stacjonarny do&nbsp;1 Gb\/s<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/netia-internet-stacjonarny-do-1-gb-s-\/17209\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net \">\n                                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>1000 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column wys \n                                                                                                         \">\n                                                        <p>Wysy\u0142anie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>w&nbsp;cenie<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    6 miesi\u0119cy za&nbsp;0 z\u0142!<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/7447e2a87d176d44a01b063de5a9def559da9103.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/7447e2a87d176d44a01b063de5a9def559da9103.png\"\n                                            alt=\"router Wi-FI\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-FI<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 79,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">65.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/netia-internet-stacjonarny-do-1-gb-s-\/17209\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/237a95af685c18f5c7b39551032fb0001defed2d.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/237a95af685c18f5c7b39551032fb0001defed2d.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/237a95af685c18f5c7b39551032fb0001defed2d.jpg\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/237a95af685c18f5c7b39551032fb0001defed2d.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/237a95af685c18f5c7b39551032fb0001defed2d.webp 2x\"\n                                alt=\" 97\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">71.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy 1 Gb\/s<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/inea-internet-swiatlowodowy-1-gb-s-\/23652\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net \">\n                                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>1000 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column wys \n                                                                                                         \">\n                                                        <p>Wysy\u0142anie<\/p>\n                                                        <p>1000 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>w&nbsp;cenie<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    <\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/fde60125e366ba4e0456ff45d42aa7f9.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/fde60125e366ba4e0456ff45d42aa7f9.png\"\n                                            alt=\"router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-Fi<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 0,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">71.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/inea-internet-swiatlowodowy-1-gb-s-\/23652\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">SZYBKA DOSTAWA DO&nbsp;24H<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/c5f17aca9526020f9db07d8ed4a05cc8.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/c5f17aca9526020f9db07d8ed4a05cc8.webp 2x\"\n                                alt=\" 126\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">69.90 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy 1000 Mb\/s<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/jmdi-internet-swiatlowodowy-1000-mb-s-\/25024\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net \">\n                                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>1000 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column wys \n                                                                                                         \">\n                                                        <p>Wysy\u0142anie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>1 z\u0142\/akt.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    6 miesi\u0119cy po&nbsp;1 z\u0142!<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/53a26f6463f25b329417d3f9cc346be0.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/53a26f6463f25b329417d3f9cc346be0.png\"\n                                            alt=\"router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-Fi<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 20,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">69.90 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/jmdi-internet-swiatlowodowy-1000-mb-s-\/25024\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                <\/section>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zmiana_nawykow_konsumenckich\"><\/span>Zmiana nawyk\u00f3w konsumenckich<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Obecnie internauci mog\u0105 ogl\u0105da\u0107 filmy oraz&nbsp;seriale w&nbsp;trybie &#8222;binge-watching&#8221;. Oznacza to, \u017ce&nbsp;nie musz\u0105 czeka\u0107 tydzie\u0144 na&nbsp;kolejny odcinek, a&nbsp;mog\u0105 obejrze\u0107 wszystkie w&nbsp;jednym czasie (o ile zosta\u0142y one opublikowane przez&nbsp;konkretn\u0105 platform\u0119).<\/p>\n\n\n\n<p>Nale\u017cy jednak&nbsp;pami\u0119ta\u0107, \u017ce&nbsp;wi\u0119kszo\u015b\u0107 platform streamingowych udost\u0119pnia od razu ca\u0142e sezony (nie stanowi to regu\u0142y). Sporo konsument\u00f3w krytykuje &#8222;binge-watching&#8221; ze wzgl\u0119du na&nbsp;to, \u017ce&nbsp;doprowadza on do&nbsp;siedz\u0105cego trybu \u017cycia oraz&nbsp;zak\u0142\u00f3ce\u0144 snu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Streaming_oraz_VOD_%E2%80%93_zalety\"><\/span>Streaming oraz&nbsp;VOD \u2013&nbsp;zalety<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Streaming oraz&nbsp;VOD w&nbsp;por\u00f3wnaniu do&nbsp;tradycyjnej telewizji wyr\u00f3\u017cnia si\u0119 licznymi zaletami, a&nbsp;mianowicie:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>swoboda wyboru<\/strong> \u2013&nbsp;u\u017cytkownicy platform streamingowych maj\u0105 pe\u0142n\u0105 kontrol\u0119 nad&nbsp;tym, co i&nbsp;kiedy ogl\u0105daj\u0105, niezale\u017cnie od ustalonej przez&nbsp;nadawc\u00f3w ram\u00f3wki.<\/li><li><strong>koniec &#8222;prime time&#8221;<\/strong> \u2013&nbsp;w&nbsp;erze streamingu idea &#8222;godzin najwi\u0119kszej ogl\u0105dalno\u015bci&#8221; staje si\u0119 mniej istotna, poniewa\u017c&nbsp;u\u017cytkownicy mog\u0105 ogl\u0105da\u0107 swoje ulubione programy w&nbsp;dowolnym momencie.<\/li><\/ul>\n\n\n\n<p>Jak odpowiada na&nbsp;to tradycyjna telewizja? Ot\u00f3\u017c stacje telewizyjne tworz\u0105 teraz w\u0142asne platformy streamingowe lub&nbsp;wchodz\u0105 w&nbsp;kooperacj\u0119 z&nbsp;istniej\u0105cymi (np. TV Pilot z&nbsp;TVP), aby&nbsp;dostosowa\u0107 si\u0119 do&nbsp;zmieniaj\u0105cych si\u0119 nawyk\u00f3w konsumenckich.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wplyw_streamingu_i_VOD_na_tworczosc_i_produkcje_tresci_telewizyjnych_%E2%80%93_jak_to_wyglada_w_praktyce\"><\/span>Wp\u0142yw streamingu i&nbsp;VOD na&nbsp;tw\u00f3rczo\u015b\u0107 i&nbsp;produkcj\u0119 tre\u015bci telewizyjnych \u2013&nbsp;jak to wygl\u0105da w&nbsp;praktyce?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Streaming i&nbsp;VOD nie wp\u0142ywa dobrze na&nbsp;popularno\u015b\u0107 telewizji. Wyznacza jednak&nbsp;standardy, kt\u00f3re u\u0142atwiaj\u0105 &#8222;\u017cycie&#8221; konsumentom, prowadz\u0105c do&nbsp;komfortowej egzystencji. Jednak&nbsp;w&nbsp;jaki spos\u00f3b oba te giganty walcz\u0105 ze sob\u0105 w&nbsp;codzienno\u015bci:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aby&nbsp;przyci\u0105gn\u0105\u0107 i&nbsp;zatrzyma\u0107 abonent\u00f3w, platformy streamingowe inwestuj\u0105 miliardy dolar\u00f3w w&nbsp;ekskluzywne produkcje oryginalne;<\/li><li>Netflix i&nbsp;Amazon Prime Video tworz\u0105 tre\u015bci dla&nbsp;r\u00f3\u017cnych grup demograficznych, od seriali dla&nbsp;dzieci po&nbsp;ambitne dramaty;<\/li><li>Platformy zacz\u0119\u0142y r\u00f3wnie\u017c inwestowa\u0107 w&nbsp;lokalne produkcje z&nbsp;r\u00f3\u017cnych kraj\u00f3w, dzi\u0119ki czemu widzowie na&nbsp;ca\u0142ym \u015bwiecie maj\u0105 dost\u0119p do&nbsp;tre\u015bci z&nbsp;r\u00f3\u017cnych kultur (tak, jak mia\u0142o to miejsce w&nbsp;klasycznej telewizji);<\/li><li>Platformy streamingowe zbieraj\u0105 ogromne ilo\u015bci danych o&nbsp;tym, jakie tre\u015bci s\u0105 ogl\u0105dane, kiedy i&nbsp;jak d\u0142ugo. Konkretne dane poddaje si\u0119 analizie, aby&nbsp;lepiej zrozumie\u0107 preferencje widz\u00f3w;<\/li><li>Za&nbsp;spraw\u0105 tych analiz, platformy mog\u0105 tworzy\u0107 tre\u015bci, kt\u00f3re dok\u0142adnie odpowiadaj\u0105 na&nbsp;potrzeby abonent\u00f3w;<\/li><li>Niekt\u00f3rzy krytykuj\u0105 to podej\u015bcie, uwa\u017caj\u0105c, \u017ce&nbsp;prowadzi ono do&nbsp;&#8222;homogenizacji&#8221; tre\u015bci i&nbsp;stawiania danych ponad kreatywno\u015bci\u0105.<\/li><\/ul>\n\n\n\n<p>W&nbsp;odpowiedzi na&nbsp;powy\u017csze rozwi\u0105zania, tradycyjne telewizje uruchamiaj\u0105 w\u0142asne platformy streamingowe lub&nbsp;oferuj\u0105 swoje programy online (np. TVN Player). Obecnie nawet tradycyjne firmy medialne \u0142\u0105cz\u0105 si\u0142y, aby&nbsp;konkurowa\u0107 z&nbsp;dominuj\u0105cymi platformami streamingowymi (np. po\u0142\u0105czenie WarnerMedia i&nbsp;Discovery, fuzja Viacom i&nbsp;CBS).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/panwybierak.pl\/oferty\/telewizja-internet\/10\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_.jpg\" alt=\"oferty internetu i&nbsp;telewizji\" class=\"wp-image-15085\" srcset=\"https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_.jpg 1024w, https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_-300x79.jpg 300w, https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_-768x203.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tradycyjna telewizja jest popularna szczeg\u00f3lnie w\u015br\u00f3d os\u00f3b starszych. M\u0142odsze pokolenie stawia na&nbsp;YouTube, platformy VOD oraz&nbsp;streaming. Tak nowoczesne kana\u0142y mediowe i&nbsp;streamingowe wp\u0142yn\u0119\u0142y na&nbsp;kultur\u0119 ogl\u0105dania i&nbsp;tworzenia tre\u015bci telewizyjnych. Rozw\u00f3j i&nbsp;dominacja platforma streamingowych i&nbsp;VOD W\u015br\u00f3d najpopularniejszych platform streamingowych mamy: Netflix \u2013&nbsp;rozpocz\u0105\u0142 dzia\u0142alno\u015b\u0107 jako wypo\u017cyczalnia DVD, a&nbsp;nast\u0119pnie przeszed\u0142 na&nbsp;model subskrypcyjny. Sta\u0142 si\u0119 jednym z&nbsp;g\u0142\u00f3wnych pionier\u00f3w tego typu us\u0142ug. Charakteryzuje [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[795],"tags":[864,349],"class_list":["post-20722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recenzje","tag-platformy-streamingowe","tag-telewizja"],"acf":[],"_links":{"self":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/20722"}],"collection":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/comments?post=20722"}],"version-history":[{"count":2,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/20722\/revisions"}],"predecessor-version":[{"id":20724,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/20722\/revisions\/20724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/media\/7019"}],"wp:attachment":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/media?parent=20722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/categories?post=20722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/tags?post=20722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}