{"id":18049,"date":"2022-02-11T01:13:00","date_gmt":"2022-02-11T00:13:00","guid":{"rendered":"https:\/\/panwybierak.pl\/blog\/?p=18049"},"modified":"2022-02-13T16:18:27","modified_gmt":"2022-02-13T15:18:27","slug":"sklep-internetowy-krok-po-kroku","status":"publish","type":"post","link":"https:\/\/panwybierak.pl\/blog\/2022\/02\/sklep-internetowy-krok-po-kroku\/","title":{"rendered":"Sklep internetowy tworzony krok po&nbsp;kroku. Co jest niezb\u0119dne?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/panwybierak.pl\/blog\/2022\/02\/sklep-internetowy-krok-po-kroku\/#Domena_internetowa_hosting_i_platforma\" title=\"Domena internetowa, hosting i&nbsp;platforma\">Domena internetowa, hosting i&nbsp;platforma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/panwybierak.pl\/blog\/2022\/02\/sklep-internetowy-krok-po-kroku\/#Szablon_sklepu_internetowego\" title=\"Szablon sklepu internetowego\">Szablon sklepu internetowego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/panwybierak.pl\/blog\/2022\/02\/sklep-internetowy-krok-po-kroku\/#Polityka_prywatnosci_i_przetwarzania_danych\" title=\"Polityka prywatno\u015bci i&nbsp;przetwarzania danych\">Polityka prywatno\u015bci i&nbsp;przetwarzania danych<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/panwybierak.pl\/blog\/2022\/02\/sklep-internetowy-krok-po-kroku\/#Marketing_produktowy_w_e-sklepie\" title=\"Marketing produktowy w&nbsp;e-sklepie\">Marketing produktowy w&nbsp;e-sklepie<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Uruchomienie sklepu internetowego i&nbsp;start dzia\u0142alno\u015bci handlowej w&nbsp;sieci to nie tylko sama koncepcja, wyb\u00f3r towar\u00f3w, cykl produkcyjny czy&nbsp;mn\u00f3stwo wyzwa\u0144 administracyjnych. To przede wszystkim sporo w\u0105tpliwo\u015bci technicznych ze sfery IT i&nbsp;internetu oraz&nbsp;logistyki. Na&nbsp;co zwr\u00f3ci\u0107 uwag\u0119 planuj\u0105c uruchomienie sklepu internetowego od podstaw?<\/p>\n\n\n\n<p>Sklep w&nbsp;internecie to niew\u0105tpliwie sporo korzy\u015bci \u2013&nbsp;nawet wobec niema\u0142ych wydatk\u00f3w, jakie potrzebne s\u0105 na&nbsp;jego uruchomienie. Sam wk\u0142ad finansowy w&nbsp;pierwszym etapie wcale nie musi by\u0107 zreszt\u0105 du\u017cy; nic nie stoi na&nbsp;przeszkodzie, by finansowa\u0107 rozw\u00f3j platformy stopniowo \u2013&nbsp;r\u00f3wnie\u017c z&nbsp;systematycznych zysk\u00f3w. Uruchomieniu sklepu internetowego sprzyja dzi\u015b te\u017c technologia \u2013&nbsp;w&nbsp;por\u00f3wnaniu do&nbsp;reali\u00f3w sprzed np.&nbsp;dekady inwestorzy maj\u0105 zdecydowanie wi\u0119ksze mo\u017cliwo\u015bci wyboru oprogramowania. Nie trzeba bowiem tworzy\u0107 autorskiego i&nbsp;od podstaw, a&nbsp;np. skorzysta\u0107 z&nbsp;gotowych szablon\u00f3w.<\/p>\n\n\n\n<p>U\u0142atwienia dotycz\u0105 te\u017c kwestii logistyki. O&nbsp;ile w&nbsp;przesz\u0142o\u015bci wysy\u0142ka paczek odbywa\u0142a si\u0119 g\u0142\u00f3wnie przez&nbsp;krajowego operatora, kieruj\u0105c sklepem dzi\u015b, zam\u00f3w kuriera do&nbsp;domu lub&nbsp;biura przez&nbsp;internet. To spos\u00f3b szybszy i&nbsp;ta\u0144szy, co przy&nbsp;du\u017cym wolumenie przesy\u0142ek b\u0119dzie mia\u0142o niebagatelne znaczenie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Domena_internetowa_hosting_i_platforma\"><\/span>Domena internetowa, hosting i&nbsp;platforma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uruchamiaj\u0105c sklep internetowy trzeba zadba\u0107 o&nbsp;kwestie techniczne \u2013&nbsp;kluczowe dla&nbsp;bytno\u015bci w&nbsp;sieci. Nale\u017cy wykupi\u0107 domen\u0119, czyli&nbsp;nazw\u0119 www, pod&nbsp;kt\u00f3r\u0105 znale\u017a\u0107 b\u0119dzie mo\u017cna dany sklep internetowy. Powinna by\u0107 ona kr\u00f3tka, tre\u015bciwa, kojarz\u0105ca si\u0119 np.&nbsp;z&nbsp;dan\u0105 bran\u017c\u0105.<\/p>\n\n\n\n<p>Niezb\u0119dny b\u0119dzie te\u017c hosting. To serwer, na&nbsp;kt\u00f3rym utrzymywane b\u0119d\u0105 pliki sklepu internetowego oraz&nbsp;np.&nbsp;korespondencja e-mailowa. Sam sklep musi by\u0107 r\u00f3wnie\u017c uruchomiony w&nbsp;oparciu o&nbsp;platform\u0119 do&nbsp;prezentacji towar\u00f3w czy&nbsp;przeprowadzania u\u017cytkownika przez&nbsp;ca\u0142y proces zakupowy. Dla&nbsp;pocz\u0105tkuj\u0105cych podmiot\u00f3w najlepszy wydaje si\u0119 by\u0107 system SaaS, czyli&nbsp;Software as a&nbsp;Service. To technologia, w&nbsp;kt\u00f3rej tw\u00f3rca oprogramowania zapewnia je w&nbsp;formie us\u0142ugi \u2013&nbsp;to optymalny wariant w&nbsp;przypadku, gdy raczkuj\u0105cy sklep szuka opcji taniej, ale&nbsp;zapewniaj\u0105cej wszystkie niezb\u0119dne funkcjonalno\u015bci.<\/p>\n\n\n\n<p>Warto oczywi\u015bcie zadba\u0107 r\u00f3wnie\u017c o&nbsp;dobrego dostawc\u0119 us\u0142ug sieciowych \u2013&nbsp;to najciekawsze propozycje na&nbsp;rynku.<\/p>\n\n\n<section class=\"offer-boxes\">\n                 \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">Rabat 10 z\u0142 na&nbsp;abonament<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/1501b9f3235f0bfac26a947c049328f3.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/1501b9f3235f0bfac26a947c049328f3.webp 2x\"\n                                alt=\" 4\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">70.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy do&nbsp;600 Mb\/s<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/orange-internet-swiatlowodowy-do-600-mb-s-\/24541\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net \">\n                                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>600 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column wys \n                                                                                                         \">\n                                                        <p>Wysy\u0142anie<\/p>\n                                                        <p>100 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>4,99 z\u0142\/mies.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    Rabat 10 z\u0142 na&nbsp;abonament i&nbsp;brak op\u0142aty aktywacyjnej<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/55d7542b530a0b4b4a910d35bd0be77693654309.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/55d7542b530a0b4b4a910d35bd0be77693654309.png\"\n                                            alt=\"router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-Fi<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 0,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">70.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/orange-internet-swiatlowodowy-do-600-mb-s-\/24541\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.jpg\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 2x\"\n                                alt=\" 16\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">65.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy do&nbsp;300 Mb\/s<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/play-internet-swiatlowodowy-do-300-mb-s-\/25368\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net \">\n                                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column wys \n                                                                                                         \">\n                                                        <p>Wysy\u0142anie<\/p>\n                                                        <p>25 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>5 z\u0142\/mies.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    <\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/b5303131dcaafff71c3511e49e72c389.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/b5303131dcaafff71c3511e49e72c389.png\"\n                                            alt=\"router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-Fi<\/p>\n                                <\/div>\n                                                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 50,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">65.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/play-internet-swiatlowodowy-do-300-mb-s-\/25368\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">SZYBKA DOSTAWA DO&nbsp;24H<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/c5f17aca9526020f9db07d8ed4a05cc8.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/c5f17aca9526020f9db07d8ed4a05cc8.webp 2x\"\n                                alt=\" 126\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">59.90 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy 800 Mb\/s<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/jmdi-internet-swiatlowodowy-800-mb-s-\/24560\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net \">\n                                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>800 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column wys \n                                                                                                         \">\n                                                        <p>Wysy\u0142anie<\/p>\n                                                        <p>200 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>1 z\u0142\/akt.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    6 miesi\u0119cy po&nbsp;1 z\u0142!<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/53a26f6463f25b329417d3f9cc346be0.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/53a26f6463f25b329417d3f9cc346be0.png\"\n                                            alt=\"router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-Fi<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 20,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">59.90 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/jmdi-internet-swiatlowodowy-800-mb-s-\/24560\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">OFERTA, \u017bE WOW!<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/3168792655d20c4a25b3df9d88a41a03.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/3168792655d20c4a25b3df9d88a41a03.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/3168792655d20c4a25b3df9d88a41a03.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/3168792655d20c4a25b3df9d88a41a03.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/3168792655d20c4a25b3df9d88a41a03.webp 2x\"\n                                alt=\" 15\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">35.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy do&nbsp;300 Mb\/s<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/t-mobile-internet-swiatlowodowy-do-300-mb-s-\/25690\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net \">\n                                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column wys \n                                                                                                         \">\n                                                        <p>Wysy\u0142anie<\/p>\n                                                        <p>50 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>w&nbsp;cenie<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    oferta tylko dla&nbsp;nowych Klient\u00f3w!<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/d368f80fae13533ba4686dbf569054f9.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/d368f80fae13533ba4686dbf569054f9.png\"\n                                            alt=\"router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-Fi<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 0,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">35.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/t-mobile-internet-swiatlowodowy-do-300-mb-s-\/25690\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">Bestseller<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/58e85b5092c7228859df78f3632dc316.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/58e85b5092c7228859df78f3632dc316.webp 2x\"\n                                alt=\" 5\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">30.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet stacjonarny do&nbsp;300 Mb\/s<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/netia-internet-stacjonarny-do-300-mb-s-\/20457\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net \">\n                                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column wys \n                                                                                                         \">\n                                                        <p>Wysy\u0142anie<\/p>\n                                                        <p>50 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>w&nbsp;cenie<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    dost\u0119p do&nbsp;pakietu TV XS w&nbsp;cenie!<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/7447e2a87d176d44a01b063de5a9def559da9103.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/7447e2a87d176d44a01b063de5a9def559da9103.png\"\n                                            alt=\"router Wi-FI\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-FI<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 79,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">30.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/netia-internet-stacjonarny-do-300-mb-s-\/20457\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                <\/section>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Szablon_sklepu_internetowego\"><\/span>Szablon sklepu internetowego<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SaaS ma jeszcze jedn\u0105 wyra\u017an\u0105 zalet\u0119 \u2013&nbsp;to du\u017ce wsparcie graficzne. Sklep internetowy z&nbsp;za\u0142o\u017cenia musi by\u0107 bardzo wygodny w&nbsp;obs\u0142udze, co przek\u0142ada si\u0119 na&nbsp;odpowiednie zaprojektowanie czy&nbsp;dob\u00f3r w\u0142a\u015bciwych kolor\u00f3w. Wa\u017cne jest te\u017c, by odpowiednio wy\u015bwietla\u0142 si\u0119 na&nbsp;ekranach urz\u0105dze\u0144 mobilnych. W&nbsp;tym kontek\u015bcie darmowe szablony typu open source niekoniecznie musz\u0105 usatysfakcjonowa\u0107 inwestora. Tymczasem SaaS zazwyczaj udost\u0119pnia doskonale dopracowane szablony, kt\u00f3re wystarczy odpowiednio edytowa\u0107 wprowadzaj\u0105c np.&nbsp;w\u0142asne dane kontaktowe czy&nbsp;inne cechy indywidualne dla&nbsp;dzia\u0142alno\u015bci gospodarczej.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Polityka_prywatnosci_i_przetwarzania_danych\"><\/span>Polityka prywatno\u015bci i&nbsp;przetwarzania danych<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wa\u017cn\u0105 kwesti\u0105 jest te\u017c dba\u0142o\u015b\u0107 o&nbsp;wszelkie kwestie formalne. Otrzymuj\u0105c zam\u00f3wienia przez&nbsp;internet dochodzi do&nbsp;kontaktu z&nbsp;informacjami chronionymi prawnie. St\u0105d wa\u017cne jest, by sklep internetowy zosta\u0142 zabezpieczony pod&nbsp;k\u0105tem polityki prywatno\u015bci i&nbsp;przetwarzania danych. Dotyczy to m.in. poinformowania u\u017cytkownika o&nbsp;tym., \u017ce&nbsp;jego dane pos\u0142u\u017c\u0105 do&nbsp;konkretnych cel\u00f3w zwi\u0105zanych z&nbsp;obs\u0142ug\u0119 zam\u00f3wienia czy&nbsp;przygotowania i&nbsp;realizacji wysy\u0142ki.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_produktowy_w_e-sklepie\"><\/span>Marketing produktowy w&nbsp;e-sklepie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u0142\u0119dem jest my\u015blenie, i\u017c dodatnie produkt\u00f3w do&nbsp;e-sklepu ko\u0144czy najwa\u017cniejszy czas dopracowywania go pod&nbsp;k\u0105tem prosprzeda\u017cowym. Nic bardziej mylnego. Sklep w&nbsp;dzisiejszych realiach wymaga\u0107 b\u0119dzie regularnej dba\u0142o\u015bci o&nbsp;tre\u015bci, aktywne pozycjonowanie, korzystanie z&nbsp;mo\u017cliwo\u015bci jakie daj\u0105 systemy reklamowe Google czy&nbsp;social media. Wszystko to mo\u017cna wi\u0119c&nbsp;sprowadzi\u0107 do&nbsp;sytuacji, w&nbsp;kt\u00f3rej ostateczne przychody ze sprzeda\u017cy s\u0105 pochodn\u0105 kreatywno\u015bci oraz&nbsp;zaanga\u017cowania w&nbsp;marketing sklepu internetowego.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/panwybierak.pl\/oferty\/telewizja-internet\/10\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_.jpg\" alt=\"oferty internetu i&nbsp;telewizji\" class=\"wp-image-15085\" srcset=\"https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_.jpg 1024w, https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_-300x79.jpg 300w, https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_-768x203.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Uruchomienie sklepu internetowego i&nbsp;start dzia\u0142alno\u015bci handlowej w&nbsp;sieci to nie tylko sama koncepcja, wyb\u00f3r towar\u00f3w, cykl produkcyjny czy&nbsp;mn\u00f3stwo wyzwa\u0144 administracyjnych. To przede wszystkim sporo w\u0105tpliwo\u015bci technicznych ze sfery IT i&nbsp;internetu oraz&nbsp;logistyki. Na&nbsp;co zwr\u00f3ci\u0107 uwag\u0119 planuj\u0105c uruchomienie sklepu internetowego od podstaw? Sklep w&nbsp;internecie to niew\u0105tpliwie sporo korzy\u015bci \u2013&nbsp;nawet wobec niema\u0142ych wydatk\u00f3w, jakie potrzebne s\u0105 na&nbsp;jego uruchomienie. Sam [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":18050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":["post-18049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porady"],"acf":[],"_links":{"self":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/18049"}],"collection":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/comments?post=18049"}],"version-history":[{"count":2,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/18049\/revisions"}],"predecessor-version":[{"id":18052,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/18049\/revisions\/18052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/media\/18050"}],"wp:attachment":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/media?parent=18049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/categories?post=18049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/tags?post=18049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}