{"id":15252,"date":"2021-03-18T07:45:00","date_gmt":"2021-03-18T06:45:00","guid":{"rendered":"https:\/\/panwybierak.pl\/blog\/?p=15252"},"modified":"2021-03-17T20:50:03","modified_gmt":"2021-03-17T19:50:03","slug":"zegnaj-telewizjo-juz-%c2%bc-domow-w-polsce-wybiera-internet-i-streaming","status":"publish","type":"post","link":"https:\/\/panwybierak.pl\/blog\/2021\/03\/zegnaj-telewizjo-juz-%c2%bc-domow-w-polsce-wybiera-internet-i-streaming\/","title":{"rendered":"\u017begnaj telewizjo? Ju\u017c \u00bc dom\u00f3w w&nbsp;Polsce wybiera internet i&nbsp;streaming"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/panwybierak.pl\/blog\/2021\/03\/zegnaj-telewizjo-juz-%c2%bc-domow-w-polsce-wybiera-internet-i-streaming\/#Video_online_kusi_Polakow\" title=\"Video online kusi Polak\u00f3w\">Video online kusi Polak\u00f3w<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/panwybierak.pl\/blog\/2021\/03\/zegnaj-telewizjo-juz-%c2%bc-domow-w-polsce-wybiera-internet-i-streaming\/#Streaming_internetowy_nowa_rozrywka\" title=\"Streaming internetowy now\u0105 rozrywk\u0105\">Streaming internetowy now\u0105 rozrywk\u0105<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Telewizory nie odchodz\u0105 do&nbsp;lamusa, ale&nbsp;zdecydowanie zmienia si\u0119 ich wykorzystanie. S\u0142u\u017c\u0105 coraz rzadziej do&nbsp;ogl\u0105dania samej telewizji. Ro\u015bnie natomiast&nbsp;znaczenie internetu na&nbsp;telewizorze oraz&nbsp;mo\u017cliwo\u015bci si\u0119gania po&nbsp;rozrywk\u0119 w&nbsp;ramach streamingu.\u00a0<\/p>\n\n\n\n<p>Wed\u0142ug nowego badania firmy analitycznej Nielsen Media, ju\u017c ok. \u00bc gospodarstw domowych w&nbsp;Polsce p\u0142aci za&nbsp;dost\u0119p do&nbsp;serwis\u00f3w VOD. U\u017cytkownicy najcz\u0119\u015bciej wybieraj\u0105 w&nbsp;nich filmy oraz&nbsp;seriale na&nbsp;telewizorze. Warto jednak&nbsp;zauwa\u017cy\u0107 jeszcze jeden trend. Coraz wa\u017cniejszy dla&nbsp;u\u017cytkownik\u00f3w staje si\u0119 smartfon jako ekran &#8211; cho\u0107&nbsp;oczywi\u015bcie w&nbsp;wersji bardzo mini &#8211; s\u0142u\u017c\u0105cy do&nbsp;ogl\u0105dania HBO, Netflixa czy&nbsp;innych \u017ar\u00f3de\u0142 wideo przez&nbsp;internet. Sprzyja temu mobilno\u015b\u0107 &#8211; w&nbsp;ten spos\u00f3b, poprzez smartfon ogl\u0105da si\u0119 telewizj\u0119 informacyjn\u0105 czy&nbsp;ulubione seriale niekoniecznie siedz\u0105c na&nbsp;kanapie w&nbsp;salonie.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_online_kusi_Polakow\"><\/span>Video online kusi Polak\u00f3w<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wnioski te wysnu\u0107 mo\u017cna z&nbsp;corocznego badania Nielsena przeprowadzanego w&nbsp;ramach \u201cEstablishment Survey\u201d. Dotyczy ona ogl\u0105dalno\u015bci tre\u015bci telewizyjnych i&nbsp;video w&nbsp;Polsce. Jakie dane s\u0105 szczeg\u00f3lnie interesuj\u0105ce?<\/p>\n\n\n\n<p>Przede wszystkim to znaczenie telewizora jako elementu wyposa\u017cenia domu lub&nbsp;mieszkania. Ma to prawie 97 proc. gospodarstw domowych w&nbsp;Polsce. Zaskakuj\u0105co sporo bior\u0105c pod&nbsp;uwag\u0119, \u017ce&nbsp;jeszcze ca\u0142kiem niedawno podkre\u015blano, \u017ce&nbsp;internet wypiera telewizj\u0119. Owszem, robi to. Ale&nbsp;nie przek\u0142ada si\u0119 to na&nbsp;popularno\u015b\u0107 telewizor\u00f3w jako ekran\u00f3w. S\u0105 one nadal wa\u017cne &#8211; cho\u0107&nbsp;coraz bardziej pod&nbsp;k\u0105tem internetu.&nbsp;<\/p>\n\n\n<section class=\"offer-boxes\">\n                 \n    \n    <div class=\"offer-box\">\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.jpg\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/7dffec7becc1e18edaf8d6158c0a9efd8e685cee.webp 2x\"\n                                alt=\" 16\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">100.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy do&nbsp;300 Mb\/s + Telewizja do&nbsp;217 kana\u0142\u00f3w<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/play-internet-swiatlowodowy-do-300-mb-s-telewizja-do-217-kanalow-\/24852\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net_tv \">\n                                                                                    <div class=\"column kan \n                                                     bold                                                      \">\n                                                        <p>Kana\u0142y<\/p>\n                                                        <p>215\/161HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column dek \n                                                     bold                                                      \">\n                                                        <p>Dekoder<\/p>\n                                                        <p>4K<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>5 z\u0142\/mies.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    <\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 70,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">100.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/play-internet-swiatlowodowy-do-300-mb-s-telewizja-do-217-kanalow-\/24852\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/1501b9f3235f0bfac26a947c049328f3.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/1501b9f3235f0bfac26a947c049328f3.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/1501b9f3235f0bfac26a947c049328f3.webp 2x\"\n                                alt=\" 4\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">115.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Orange \u015awiat\u0142ow\u00f3d do&nbsp;300\u00a0Mb\/s +\u00a0Telewizja Pakiet Extra<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/orange-orange-swiatlowod-do-300mb-s-telewizja-pakiet-extra-\/18433\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net_tv \">\n                                                                                    <div class=\"column kan \n                                                     bold                                                      \">\n                                                        <p>Kana\u0142y<\/p>\n                                                        <p>230\/168HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column dek \n                                                     bold                                                      \">\n                                                        <p>Dekoder<\/p>\n                                                        <p>4,99 z\u0142\/mies.<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>4,99 z\u0142\/mies.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    Amazon Prime w&nbsp;cenie!<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/e4f47a01e479a30b7cbf257346f6a2db44b21975.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/e4f47a01e479a30b7cbf257346f6a2db44b21975.jpg\"\n                                            alt=\"router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-Fi<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 60,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">115.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/orange-orange-swiatlowod-do-300mb-s-telewizja-pakiet-extra-\/18433\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/58e85b5092c7228859df78f3632dc316.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/58e85b5092c7228859df78f3632dc316.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/58e85b5092c7228859df78f3632dc316.webp 2x\"\n                                alt=\" 5\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">100.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Wybierz &#8211; Telewizja M + Internet do&nbsp;600 Mb\/s + Eleven Sports + Polsat Sport Premium<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/netia-wybierz-telewizja-m-internet-do-600-mb-s-eleven-sports-polsat-sport-premium-\/22832\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net_tv \">\n                                                                                    <div class=\"column kan \n                                                     bold                                                      \">\n                                                        <p>Kana\u0142y<\/p>\n                                                        <p>129\/92HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column dek \n                                                     bold                                                      \">\n                                                        <p>Dekoder<\/p>\n                                                        <p>4K<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>600 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>w&nbsp;cenie<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    3 miesi\u0105ce po&nbsp;0 z\u0142<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/7447e2a87d176d44a01b063de5a9def559da9103.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/7447e2a87d176d44a01b063de5a9def559da9103.png\"\n                                            alt=\"router Wi-Fi\">\n                                    <\/picture>\n\n                                    <p class=\"text\">router Wi-Fi<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 81,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">100.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/netia-wybierz-telewizja-m-internet-do-600-mb-s-eleven-sports-polsat-sport-premium-\/22832\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/3168792655d20c4a25b3df9d88a41a03.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/3168792655d20c4a25b3df9d88a41a03.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/3168792655d20c4a25b3df9d88a41a03.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/3168792655d20c4a25b3df9d88a41a03.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/3168792655d20c4a25b3df9d88a41a03.webp 2x\"\n                                alt=\" 15\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">115.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Magenta DOM Internet \u015awiat\u0142owodowy do&nbsp;300 Mb\/s + Telewizja Pakiet M<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/t-mobile-magenta-dom-internet-swiatlowodowy-do-300-mb-s-telewizja-pakiet-m-\/24149\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net_tv \">\n                                                                                    <div class=\"column kan \n                                                     bold                                                      \">\n                                                        <p>Kana\u0142y<\/p>\n                                                        <p>145\/110HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column dek \n                                                     bold                                                      \">\n                                                        <p>Dekoder<\/p>\n                                                        <p>HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>300 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>w&nbsp;cenie<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    6 miesi\u0119cy za&nbsp;0 z\u0142!<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 1,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">115.00 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/t-mobile-magenta-dom-internet-swiatlowodowy-do-300-mb-s-telewizja-pakiet-m-\/24149\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                             \n    \n    <div class=\"offer-box\">\n                <span class=\"offer-box__flag badge\" style=\"background-color: #04bdff\">SZYBKA DOSTAWA DO&nbsp;24H<\/span>\n                <div class=\"offer-box__outer-wrapper\">\n            <div class=\"offer-box__wrap\">\n                <div class=\"offer-box__wrap-inner\">\n                    <div class=\"offer-box-col offer-box-col--first\">\n                        <picture class=\"logo\">\n                            <source srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/c5f17aca9526020f9db07d8ed4a05cc8.webp 2x\"\n                                type=\"image\/webp\" \/>\n                            <img width=\"100\" height=\"73\" class=\"logo b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.png\"\n                                srcset=\"https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w100\/c5f17aca9526020f9db07d8ed4a05cc8.webp 1x , https:\/\/panwybierak.pl\/resources\/images\/vendors\/thumbnails\/w150\/c5f17aca9526020f9db07d8ed4a05cc8.webp 2x\"\n                                alt=\" 126\">\n                        <\/picture>\n                        <div class=\"price-wrapper\">\n                            <p class=\"price\">89.90 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                        <\/div>\n                    <\/div>\n                    <div class=\"offer-box-col offer-box-col--second\">\n                        <div class=\"offer-box-row\">\n                            <p class=\"offer-box-row__title\">Internet \u015bwiat\u0142owodowy 800 Mb\/s + Telewizja Maxi Hit HD<\/p>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/jmdi-internet-swiatlowodowy-800-mb-s-telewizja-maxi-hit-hd-\/24562\" class=\"offer-box-row__anchor\">Zobacz wi\u0119cej<\/a>\n                        <\/div>\n                        <div class=\"offer-box-row offer-box-row--second net_tv \">\n                                                                                    <div class=\"column kan \n                                                     bold                                                      \">\n                                                        <p>Kana\u0142y<\/p>\n                                                        <p>172\/113HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column dek \n                                                     bold                                                      \">\n                                                        <p>Dekoder<\/p>\n                                                        <p>HD<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column lim \n                                                                                                         \">\n                                                        <p>Limit danych<\/p>\n                                                        <p>bez limitu<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column pob \n                                                     bold                                                      \">\n                                                        <p>Pobieranie<\/p>\n                                                        <p>800 Mb\/s<\/p> \n                                                    <\/div>\n                                                                    <div class=\"column mod \n                                                                                                         \">\n                                                        <p>Modem WiFi<\/p>\n                                                        <p>1 z\u0142\/akt.<\/p> \n                                                    <\/div>\n                                                                             \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\" footer\">\n\n                                <p class=\"text\"><span\n                                        style=\"color: #04bdff \">Promocja<\/span>\n                                    6 miesi\u0119cy po&nbsp;2 z\u0142 oraz&nbsp;Eleven Sports, TV z&nbsp;nagra\u0144 7 dni wstecz, 20 nagra\u0144 w&nbsp;chmurze w&nbsp;cenie<\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--third\">\n                            <div class=\"columns-wrapper\">\n                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/254553abdd26befda394a48df730549e.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/devices\/254553abdd26befda394a48df730549e.png\"\n                                            alt=\"Dekoder TVIP\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Dekoder TVIP<\/p>\n                                <\/div>\n                                                                                                <div class=\"column\">\n                                    <picture>\n                                        <source type=\"image\/webp\" srcset=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.webp\">\n                                        <img class=\"image b-lazy\" data-src=\"https:\/\/panwybierak.pl\/resources\/images\/gifts_bundles\/70667aefd0bd095c20ce779fc1d3e679.png\"\n                                            alt=\"Prezenty tylko na&nbsp;panwybierak.pl\">\n                                    <\/picture>\n\n                                    <p class=\"text\">Prezenty tylko na&nbsp;panwybierak.pl<\/p>\n\n                                <\/div>\n                                                            <\/div>\n                            <div class=\"footer\">\n                                                                <p class=\"text\">Aktywacja 30,00 z\u0142<\/p>\n                                                            <\/div>\n                        <\/div>\n                        <div class=\"offer-box-col offer-box-col--fourth\">\n                            <p class=\"price\">89.90 z\u0142<\/p>\n                            <span class=\"text-under-price\">miesi\u0119cznie<\/span>\n                            <a href=\"https:\/\/panwybierak.pl\/oferta\/jmdi-internet-swiatlowodowy-800-mb-s-telewizja-maxi-hit-hd-\/24562\" class=\"offer-box-button btn btn--primary\">Zobacz ofert\u0119<\/a>\n                            <p class=\"phone\">Zam\u00f3w telefonicznie <span class=\"phone-number\">22 122 33 44<\/span>\n                            <\/p>\n                            <div class=\"footer\">\n                                <p class=\"text\">Okres umowy 24 mies.<\/p>\n                            <\/div>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n\n                <\/section>\n\n\n\n\n<p>65 proc. gospodarstw domowych w&nbsp;Polsce p\u0142aci za&nbsp;us\u0142ugi telewizj\u0119. Robi to w&nbsp;ramach kabl\u00f3wki, ale&nbsp;r\u00f3wnie\u017c poprzez TV satelitarn\u0105. W&nbsp;badaniu uwzgl\u0119dnione jest r\u00f3wnie\u017c IPTV. Mo\u017cna wi\u0119c&nbsp;w pe\u0142ni przyj\u0105\u0107, \u017ce&nbsp;grupa os\u00f3b rezygnuj\u0105cych w&nbsp;og\u00f3le z&nbsp;telewizora to niezmiennie margines. On sam pozostaje nadzwyczaj istotny &#8211; obecnie jednak&nbsp;bardziej jako ekran do&nbsp;wy\u015bwietlania tre\u015bci w&nbsp;ramach wideo przez&nbsp;internet.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Streaming_internetowy_nowa_rozrywka\"><\/span>Streaming internetowy now\u0105 rozrywk\u0105<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Je\u015bli por\u00f3wna\u0107 wykorzystywanie internetu do&nbsp;rozrywki wideo, po&nbsp;tre\u015bci VOD si\u0119gano w&nbsp;2019 r. w&nbsp;ok. 8 proc. polskich dom\u00f3w. Obecnie to ju\u017c ponad 15 proc. Pod&nbsp;has\u0142em VOD nale\u017cy tu rozumie\u0107 r\u00f3wnie\u017c platformy, kt\u00f3re s\u0105 w&nbsp;pe\u0142ni lub&nbsp;cz\u0119\u015bciowo darmowe &#8211; np.&nbsp;serwis TVP. Je\u015bli spojrze\u0107 na&nbsp;to, ile gospodarstw domowych p\u0142aci regularnie za&nbsp;mo\u017cliwo\u015b\u0107 ogl\u0105dania film\u00f3w i&nbsp;seriali przez&nbsp;internet w&nbsp;ramach subskrypcji, to ju\u017c 26 proc. Zaskakuj\u0105co sporo &#8211; ten wynik r\u00f3wnie\u017c znacz\u0105co wzr\u00f3s\u0142 wobec rezultat\u00f3w z&nbsp;przesz\u0142o\u015bci.&nbsp;<\/p>\n\n\n\n<p>Co ciekawe, cho\u0107&nbsp;internet staje si\u0119 kluczowy w&nbsp;kontek\u015bcie TV, a\u017c 95 proc. os\u00f3b podkre\u015bla, \u017ce&nbsp;nie ma zamiaru rezygnowa\u0107 definitywnie z&nbsp;tej drugiej. Mo\u017cna wi\u0119c&nbsp;m\u00f3wi\u0107 o&nbsp;transformacji. O&nbsp;ile internet do&nbsp;niedawna by\u0142 dodatkiem do&nbsp;telewizji, dzi\u0119ki pakiety TV+internet opieraj\u0105 si\u0119 na&nbsp;sieci. Sama telewizja jest bonusem, ciekawym dodatkiem. \/ FOT: Flickr CC &#8211; Alto Temi<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/panwybierak.pl\/oferty\/telewizja-internet\/10\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"270\" src=\"https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_.jpg\" alt=\"oferty internetu i&nbsp;telewizji\" class=\"wp-image-15085\" srcset=\"https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_.jpg 1024w, https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_-300x79.jpg 300w, https:\/\/panwybierak.pl\/blog\/wp-content\/uploads\/2019\/10\/CTA_internet_telewizja-1024x270_Easy-Resize.com_-768x203.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Telewizory nie odchodz\u0105 do&nbsp;lamusa, ale&nbsp;zdecydowanie zmienia si\u0119 ich wykorzystanie. S\u0142u\u017c\u0105 coraz rzadziej do&nbsp;ogl\u0105dania samej telewizji. Ro\u015bnie natomiast&nbsp;znaczenie internetu na&nbsp;telewizorze oraz&nbsp;mo\u017cliwo\u015bci si\u0119gania po&nbsp;rozrywk\u0119 w&nbsp;ramach streamingu.\u00a0 Wed\u0142ug nowego badania firmy analitycznej Nielsen Media, ju\u017c ok. \u00bc gospodarstw domowych w&nbsp;Polsce p\u0142aci za&nbsp;dost\u0119p do&nbsp;serwis\u00f3w VOD. U\u017cytkownicy najcz\u0119\u015bciej wybieraj\u0105 w&nbsp;nich filmy oraz&nbsp;seriale na&nbsp;telewizorze. Warto jednak&nbsp;zauwa\u017cy\u0107 jeszcze jeden trend. Coraz wa\u017cniejszy [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[794,1],"tags":[4,786,864,349],"class_list":["post-15252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-artykuly","tag-internet","tag-internet-telewizja","tag-platformy-streamingowe","tag-telewizja"],"acf":[],"_links":{"self":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/15252"}],"collection":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/comments?post=15252"}],"version-history":[{"count":3,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/15252\/revisions"}],"predecessor-version":[{"id":15257,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/posts\/15252\/revisions\/15257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/media\/15253"}],"wp:attachment":[{"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/media?parent=15252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/categories?post=15252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/panwybierak.pl\/blog\/wp-json\/wp\/v2\/tags?post=15252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}